We all want to belong to something. You need to build something bigger than yourself. Build a community. What does your audience want to be a part of? What does your audience get out of belonging to your community?
For Your Audience
It shouldn’t be all about you. Make it about your audience. Later, maybe, they will visit for you. But they are mainly visiting you for themselves. They need to get something out of this. What do you offer your audience? Find out what they want or what they need, and bring them together on this cause.
Don’t Wait For Your Community To Form
Here’s some Seth Godin wisdom – “If you intentionally create the connections, you’ll get more of them, and better ones too.” Don’t just sit and wait for your community to form.
Some things you can do involve promoting others. You can also interview and allow guest posts on your blog. Start involving other people in what you are doing. Suddenly they are part of your community, because they are already in it.
Be Unique, Be Yourself
Another Seth Godin, this time from his book, Tribes. “Transparency really is your only option [when creating a tribe]. Every failed televangelist has learned this the hard way. The people who follow you aren’t stupid. You might go down in scandal or, more likely, from ennui. People can smell subterfuge from a mile away.” (p.104)
The easiest way to differentiate yourself from everyone else is to be yourself, and be genuine about it. As they say, “Keep it real!”
Are You Growing A Community?
Let me know in the comments below what kind of things you are doing to nurture a community. I would love to know (and maybe even be a part of it).