A-Z of Growing Your Business Online – Community


This month I’m taking the alphabet and giving you tips from each letter on how to grow your business online. Today’s letter is C for Community.

We all want to belong to something. You need to build something bigger than yourself. Build a community. What does your audience want to be a part of? What does your audience get out of belonging to your community?

For Your Audience

It shouldn’t be all about you. Make it about your audience. Later, maybe, they will visit for you. But they are mainly visiting you for themselves. They need to get something out of this. What do you offer your audience? Find out what they want or what they need, and bring them together on this cause.

Don’t Wait For Your Community To Form

Here’s some Seth Godin wisdom – “If you intentionally create the connections, you’ll get more of them, and better ones too.” Don’t just sit and wait for your community to form.

Some things you can do involve promoting others. You can also interview and allow guest posts on your blog. Start involving other people in what you are doing. Suddenly they are part of your community, because they are already in it.

Be Unique, Be Yourself

Another Seth Godin, this time from his book, Tribes. “Transparency really is your only option [when creating a tribe]. Every failed televangelist has learned this the hard way. The people who follow you aren’t stupid. You might go down in scandal or, more likely, from ennui. People can smell subterfuge from a mile away.” (p.104)

The easiest way to differentiate yourself from everyone else is to be yourself, and be genuine about it. As they say, “Keep it real!”

Are You Growing A Community?

Let me know in the comments below what kind of things you are doing to nurture a community. I would love to know (and maybe even be a part of it).

No Comments

Jan Koch

Hi Carlie,

communities are so important, I can’t agree more on this.

I’m using Social Media, email autoresponders and blog hopping to build my community and I love connecting to so many great people.

Seems that you’re on a good way to conquer your challenge


Carlie Hamilton

Thanks for commenting, Jan. I have written almost half the posts for my challenge now. I’m hoping this week I can complete it. That would be great.

I am using the same techniques to grow my community. It takes time, but I look forward to when it snowballs, which I am sure it will.


Gilbert Samuel

Hi Carlie,

I don’t think a blog or an online business can be successful without communities.

Including Jan’s view on building communities and connections, I also try to engage with my blog readers and visitor by building a strong relationship with them.


Carlie Hamilton

Thanks for the comment, Gilbert.

Also, what is the point on doing all this without building a community? Surely that has to be a main reason for starting this kind of journey. Yet, sometimes that gets lost in the process, I find. At least for what I’ve seen from some forum posts.


Post Your Comment Here

Your email address will not be published. Required fields are marked *