You may have heard the motto before – “The money’s in the list”. Well, there is a reason they say that! The real “money” is in your relationship you cultivate with your list.
Some people think that email marketing is dead. But the reality is, most people check their email every day. Usually first thing in the morning on their phone before they get out of bed. So it reaches a large number of people, and often daily.
With an email list it can be easier to have repeat visitors to your website (and/or shop), and you can nurture potential leads to become customers.
Here are some steps you can take to get started generating an email list.
Sign Up For An Auto-responder/Email List Service
Aweber is a great service that is highly popular. It has a great drag-n-drop interface and it handles the auto responder sequence really well. Other things I love about it include the fact that it’s opt-in code counts your page views and opt-ins, so you can see your opt-in conversion rate easily.
The down side (for me) is that the interface is not as user friendly, and the information that you get about the emails that you send out are not as easy to get anything useful from them.
MailChimp has a free option, which is great for those just starting out. When you have a smaller list too, there are cheaper options than Aweber. So MailChimp is a great option for those who are starting out on a budget. I also feel like MailChimp has more personality, and is updated more often. Aweber looks like it has had the same layout since 1999 (which it may well have).
Mailchimp’s dashboard is great, it gives me all the information that I need at a glance. Another thing I like about MailChimp is it makes it really easy to segment your lists, where as in Aweber you have to create lots of lists.
The down side to mailchimp is I find it’s autoresponder sequencing not as easy as Aweber, but overall I prefer Mailchimp.
Opt-in On Your Website
Once you have signed up for a service, you will have to place an Opt-in form on your website. Again, both services have form creation. MailChimp’s is not very logically placed/easy to find. You have to go into lists, then your specific list. Then there is a menu up the top for sign up forms. On the other hand, Aweber’s is annoying because you have to go through every step, even if you just want the plain code.
Create An Opt-in Offer
Create a compelling opt-in offer. Make people want to sign up for your list. Some ideas include an exclusive ebook, a coupon or discount voucher, or access to something exclusive. When you create a great opt-in offer, you will get more sign ups to your email list.
Send Out Useful Emails
Send out a series of useful emails that people will want to read. Don’t worry so much about people who unsubscribe (unless everyone is unsubscribing). You want people on your list who are excited to hear from you, people who are a good fit for you. Test to see if different frequencies, different content, or different headlines perform better, but always think about what the benefit is to your audience.
Ask For Feedback
Ask the people on your list often for feedback and use it as an opportunity to survey your audience. You want to be continually improving.
What’s Your Opt-In Offer?
Let me know in the comments below! If you don’t have one yet, what kind of thing are you thinking about offering?