A-Z of Growing Your Business Online – Focus
As an entrepreneur you probably have a million ideas. Maybe more. One thing that is really difficult for us is to focus on the important stuff. This article will be about how to keep focused.
Find Your Focus
Stop getting sidetracked and focus on what is important right now.
It is really easy to work out what you should be doing, although sometimes it doesn’t seem easy at the time.
Think, “does this help me get to where I want to be?”
Where you want to be may be different to others, depending on where you are in your business. Often, when you are first starting, you probably need to be bringing in money to establish a regular cash flow. So the important things you should be focusing on will be activities that bring in money.
Where as, if you are more established in your business, then maybe you want to break into a new market, or you want to establish a new product, or maybe you are focusing on reaching more people. What ever your priority is, write it down.
When you think of your next brilliant idea, ask yourself, “does this help me get to where I want to be?” When you have a couple of activities in your diary to do, to work out which one to tackle right now ask yourself, “does this help me get to where I want to be?”
Focus what is important right now.
Give Yourself A Tight Deadline
I don’t know how good you are with deadlines. I’m really good. As in, I am rarely late, I always submitted my university assignments on time. I was also a pro at writing them the night before they were due. I remember one of my last assignments I did at university. I literally stayed up all night, and then early the next morning handed in my assignment before having to go to an important meeting. Yay for caffeine!
But you know what. Those assignments where I did hustle it the night before it was due, I did really well in them. Sure, I was prepared. I didn’t do anything the night before. Often I had done my research and had laid out the foundations, maybe a vague outline. But I would do the bulk of the work in once last desperate burst. But I did better in these assignments than the ones where I actually stuck to my schedules.
I really think that if you give yourself a two week deadline you will complete your stuff in two weeks. But if you gave yourself a two day deadline, you could probably do the same amount of work. And it will probably be better work because you are so focused on the one thing. If you do it over a longer period of time, you are focused on more things. Get hyper focused, give yourself a tight deadline, and stick to it.
One Thing At A Time
This follows on from the previous point. Focus on one thing at a time.
You have three projects you want to finish by the end of the month. You decide to spend a bit of time each day on all three projects.
The first week, you have completed 33% of each project. Great. Week 2, 66% of your work is done on each project. Then, week 3, you have almost completed each project. Maybe you are losing interest in one of them. But let’s say that 90% of the work is complete for each project. You finish by your deadline. Week four, all your projects are complete. Best case scenario. I don’t know about you, though, but I would probably would have dropped interest in one of those projects.
If you have focused on one project at a time, you would have finished a project that first week, maybe quicker because you were focused on one thing. That project is done, you have a feeling of accomplishment. You feel motivated because you actually finished something, and you get to move on to something fresh and new. And you get this feeling weekly, or sooner. By week three, you have three completed projects, and you feel great about yourself. You also don’t have to juggle multiple things at once.
One thing at a time. Get focused, get things done quicker and better.
How Do You Keep Focused?
Let me know in the comments below what tricks you use to keep yourself focused.
I have one last piece of advice. Don’t let cats distract you.
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