I am slowly doing a website overhaul to make it more focused. That has included changing my home page to have an opt-in box. I am still not happy at all with my front page, and I am sure in a couple of months I will really cringe to see the above image of my current front!
That said, over the past couple of days it has been converting really well. I mean, I don’t have record traffic or conversion, but I feel like I’m a rock star at the moment with the amount of opt-ins I’m getting, with my front page having the highest conversion rate right now.
So, my conclusion from this is, even if you have a lousy front page opt-in, they really work in getting people into your email list.
Eventually I would love to have an awesome front page, but right now I’m in research mode. In this post I’m going to have a look at some of the best front page opt-ins out there so that we can learn from the greatest.
So, in no particular order:
Amy has it all here – a beautiful and engaging image of herself, the dot points show the benefits of subscribing, a testimonial for social proof, and Amy even gets some important information finding out what people are frustrated with. Fantastic!
Visit Amy Porterfield…
It’s big and red. It certainly stands out. And the product, Massive Traffic Toolkit is nice and clear. Nice call to action on the button, compared to “subscribe”. Overall, this is simple but it looks like it would be effective.
Visit Bright Ideas…
Love love love Think Traffic’s opt in. Simple, yet it stands out.
I love their ‘tool kit’ that you get when you opt in as well. It is not just an ebook, but videos, workbooks and more. It really got my creating juices flowing when I saw it – I now plan over the next six months or so to really expand what you get when you opt in to my email list into a range of goodies. Hot stuff.
Visit Think Traffic…
The Rise To The Top
Another beautiful smiling face, which I really think helps build trust. A great design, it just looks fresh and different, and a little bit badass!
I didn’t put it in the picture, but right under this there are the three reasons as to why you should watch/read/subscribe The Rise To The Top. It’s fantastic.
Visit The Rise To The Top…
I think Chris’s whole home page is beautiful and clean, I would love to create something like this I think. The opt-in section has all the stuff – a face, social proof, clear benefits.
Visit Chris Ducker…
Dan’s opt-in is positioned at the top of his blog page. Again, handsome face, social proof through both testimonials and websites, specific information on what you get. Dan, a fellow QLDer, has educated me on much of my knowledge on opt-ins, so I love everything he does!
Social proof through the testimonial and the amount of subscribers… I wonder if I could just say on mine “Join 100,000 + Subscribers!” ha!
Visit Sparring Mind…
Simple, direct. Love it.
5 Lessons From Awesome Front Page Opt-ins
OK, let’s see what I’ve learnt from having a look around the web.
A Smiling Face Is Better Than An Ebook Cover
It is really nice to see the person behind the site. I think it gives you confidence that what you are signing up for is not some crap. The person is so confident in what they do they can put their face on it.
Clearly State What You Provide
Have a head line that clearly states what you do or what you provide.
Share the Benefits of Signing Up
What will people get when they sign up? I see both features (“you will get access to videos and workbooks”) as well as benefits (“position yourself as the most awesome person in your field”).
Show Your Social Proof
Show evidence that what you do is loved by many other people – testimonials, where you have been featured, the number of subscribers you have… It’s all good.
Confirm You Don’t Spam
Add in some reassuring text to say you don’t send out crap.
What Are Your Favourite Front Page Opt-ins?
Let me know in the comments below what your favourite front page opt-ins are, and if you have one. If you have one, how are you finding the conversions to your list?