There always comes that day when you know you need to blog something but you are blocked. You have no idea what to post about, and nothing really excites you.
Never fear! Today you are going to discover how to line up three months of posts (or more!) so that you never have to worry about what to write next again.
How Often To Post On Your Blog
One common question new bloggers have is how often should they post?
The biggest mistake I see is they start off writing every single day, get burnt out because they can’t keep up the momentum, and then fizzle out.
This is why I recommend you start with posting 2x a week.
At a bare minimum I would say once a week, although this really does depend on your market and your audience. Twice a month may be enough. I recommend at least once a week as it is enough to keep you in the minds of your audience. If you wait too long between posts you may lose your audience because they forget about you. Once a week is great, especially if you are consistent on the day when you post. This way people know “It’s Friday, I’m going to read Sally’s new post!”.
I recommend you start with two days a week because it is a good number to find your rhythm with. If you can’t do it, then just cut it back down to one (which will seem like a piece of cake after two). If you can sustain it for a while, bring it up to three or four.
All in all, post frequency doesn’t really matter. Just be consistent.
If, later, your priorities change within your business and you need to scale back or increase dramatically, let your audience know. Most will understand, but will feel alienated or even angry if you suddenly change your post frequency without warning. So when I say post count doesn’t matter, it doesn’t really, you just have to manage the expectations your audience has.
Quality over Quantity
The reason I say two times a week, apart from the commitment aspect of it, the more you post the more likely that your quality is going to lower.
Quality, when it comes to posts, is so much more important than quantity. There is so much mediocre stuff out there on the internet – be extraordinary and stand out! It doesn’t take that much more effort, honestly!
If at any time you feel like the quality of your posts are decreasing, then lower how often you post each week and spend more time on them. Period.
I believe when it comes to blogging consistency is key, not just in the frequency, but in the quality. Be consistently awesome and people are going to take notice!
Creating A 3 Month Plan
If you are going to post 2x a week, over three months you will need about 24 posts. I am sure you have more than 24 ideas swimming around in your head. Some of your ideas are probably crap, some brilliant, and the rest may need to be worked on. Some you will lose interest in, or some you will come up with even better ideas.
I record my ideas down in Evernote – in fact I have a whole notebook called “To Blog About”. I get my ideas from everywhere – reading other websites, talking to people about what problems they are having. I admit I have some pretty crazy wild ideas while in the shower, which often leads to me doing things like emailing crazy awesome people, and The Awesome Guide To Blogging. Blog From Zero To Awesome was developed on a bike ride.
To plan out three months (or more) worth of content, I use an awesome plugin called “WordPress Editorial Calendar”. This plugin is brilliant. To get it, just search for it in your plugins section of wordpress. Once you have activated it you will see it under Posts > Calendar.
From this view you can easily enter in your ideas for your blog posts. Just click on a day, add “New Post” and you can write in the title of the post. You can also easily drag and drop posts for new days.
Decide what days you are going to post, such as every Monday and Thursday. Now, start scheduling your posts! They can be rough ideas at this stage, and your calendar will only be a guide. You can delete post ideas, add new ones when something pops up that is relevant. It is just a guide so, and so helpful for when you are having one of those days when you don’t know what you want to write about; just write what you had planned!
As you can see, you can easily add in three whole months of blog posts. As you come up with new ideas, add them in to the end of your calendar, or rearrange to make them closer. You can leave a whole heap of post ideas in the unscheduled section, but I find that if you have too much choice over what to post it doesn’t actually motivate you to post anything.
Re-purpose Your Content Across Different Platforms
As Pat Flynn says – Be Everywhere. (Within reason – be everywhere where you can do it well). Once you have created your content, it is easy to line it up on other platforms. How can you re-purpose your content across the different areas of the internet?
- Make it into a video
- Convert your video into audio
- Create an image/graphic/infographic
- Post it to social media (with an image specifically made for that medium)
- Turn it into an ebook.
- Create a presentation/slide show
Creating similar content in a single sitting is easy to do, helps you to seem like you are ‘everywhere’ and doing so much work. More people can connect with your work, as some people love video, some love audio, and others really love seeing it in a picture. More people will think that you are simply awesome!
Do You Plan Your Blog Posts In Advance?
Let me know in the comments your procedure for coming up with blog posts, writing and scheduling them! Generally I have a heap of ideas and I am trying to stay at least a week ahead, sometimes inserting time sensitive or my latest flash of brilliance in. I am working on building up three months of content – in fact when this post is published on my blog I hope to be there.