Interviewing people in your niche can be an enormous benefit to your business. Here are some advantages –
- Getting expert content for your website.
- Tap into the expert’s followers
Here are some tips to creating a great interview.
Think about your audience. What is it that your audience would like to know?
Have a list of questions, but listen to your interviewee during the interview, go off script and dig deeper on what your interviewee is saying. Also, if something is spoken about that you think your audience may not know about or understand, make sure you ask your interviewee to explain further.
At the end, don’t forget to wrap up what has been said and to reinforce any lessons or strategies learnt.
This may sound obvious, but when your interview is published, don’t forget to contact your interviewee to let them know, and to ask them to share it with their followers.
Promote the interview on your own channels. One great thing about interviewing experts is that people also see you as an expert. It adds to your credibility that you were able to interview someone “famous” within your world.
Who Are You Going To Interview?
Create a list of people you want to interview, and don’t be afraid to email them to ask. What’s the worst that could happen, they say no? That doesn’t equal the end of the world. What’s the best that could happen, and what would it mean for your business? Get on it today!
Who in your industry are you going to contact to interview? Do you have any interview stories? Share in the comments below.