By posting content on other people’s websites, you help your business by:
- Establishing your Expertise
- Grow your Exposure
- Generate New Leads
Here’s how you get yourself onto other people’s websites.
Find Where You Want To Guest Post
Remember, you want to expose yourself to your new potential audience, not your peers. Make a list of potential websites that you would like to be featured on. I use a spreadsheet to track the places I aim to have a guest post on. If the website has guest posting guidelines, I will write down the general details, as well as contact details.
The easy way to find somewhere to guest post is to go to good old google, and search for your keyword + “guest post”.
Create Your Pitch
Create a list of post ideas that you can draw from (I keep these in the same spread street).
The next step is to contact the owner of the website and pitch what you want to write about. Draw an idea from your spreadsheet that will work on the website you wish to post on. Remember, you will be writing for their audience.
Here’s a letter I have written that has gotten me a guest gig. It doesn’t have to be flowery. I just got right to the point:
My name is Carlie, and I’m from http://www.sproutspire.com
I would love to pitch a guest post to you. It is called “How to write a blog post when you don’t feel like it”
It will cover
* batch processing
* recording ideas
* loving what you do to get over the hump
Let me know what you think.