Guest Posts – A-Z of Growing Your Business Online

Guest Posts

This month I’m taking the alphabet and giving you tips from each letter on how to grow your business online. Today’s letter is G for Guest Post.

By posting content on other people’s websites, you help your business by:

  • Establishing your Expertise
  • Grow your Exposure
  • Generate New Leads

Here’s how you get yourself onto other people’s websites.

Find Where You Want To Guest Post

Remember, you want to expose yourself to your new potential audience, not your peers. Make a list of potential websites that you would like to be featured on. I use a spreadsheet to track the places I aim to have a guest post on. If the website has guest posting guidelines, I will write down the general details, as well as contact details.

The easy way to find somewhere to guest post is to go to good old google, and search for your keyword + “guest post”.

Create Your Pitch

Create a list of post ideas that you can draw from (I keep these in the same spread street).

The next step is to contact the owner of the website and pitch what you want to write about. Draw an idea from your spreadsheet that will work on the website you wish to post on. Remember, you will be writing for their audience.

Here’s a letter I have written that has gotten me a guest gig. It doesn’t have to be flowery. I just got right to the point:

Hi Matthew,

My name is Carlie, and I’m from http://www.sproutspire.com

I would love to pitch a guest post to you. It is called “How to write a blog post when you don’t feel like it”

It will cover
* batch processing
* recording ideas
* loving what you do to get over the hump

Let me know what you think.

Kind Regards,

Carlie

No Comments

Jennifer Kennedy

Oh man! This came just in time! I’ve been saying to myself that I need to guest post, but haven’t really built up the nerve to do so!! I need to get over that real quick!

It’s actually my goal for this month — to pitch 3-4 guest posts!

Yay! Thanks for the inspiration, Carlie!

Reply

Gilbert Samuel

I guessed right, I knew letter G is definitely going to be guest post.

Thanks for the tip, I just submitted a guest post today and it has been scheduled.

The fact is that guest posting is one of the hardest strategy but the best traffic generation strategy ever. I’m glad I’m learning new things from Sproutspire, keep it up Carlie.

Reply

Jan Koch

Hi Carlie,

I totally agree with you that guest posting is really important!
Actually I’ll be starting to let a very few selected people to start guest posting on my blog and I’m curious how it will turn out

Reply

Carlie Hamilton

I hope your pitching is going well, Jennifer!

Reply

Carlie Hamilton

Great guess, Gilbert! Congrats on the guest post. I have a few more scheduled for this month as well. Looking forward to seeing your guest posts!

Reply

Carlie Hamilton

I hope you have some success with allowing guest posts. I, of course, would love to be a part of that! Will get your guest post to you soon

Reply

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