Now is a great time to be in business. Never has it been easier to become famous. Seth Godin says it better than I could:
With enough leverage, you can change your company, your industry, and the world.
The levers just got longer (for everyone). The web and word of mouth and viruses and outsourcing and the long tail and the other factors involved in social media mean that everyone (every person, all six billion of us) has far more power than ever before. The king and the status quo are in big trouble…
What I’m saying is that one person can make a video that reaches fifty million viewers.
(Tribes, p. 36-37).
What can give you leverage in your business?
Leverage can give you an advantage over other businesses out there. It is easier than you think to give your business leverage. Here are easy ideas that you could use on your website today to provide more leverage to your business.
Show how your product or service has worked. Showcase your success stories. A great way is to create a blog post or a page on your website showing the story of some one’s success. People love a good story.
Think of fitness products. They often use this strategy to provide leverage for their business. The fitness industry is also known to be quite spammy, by showing people saying they got six pack abs by rocking for 30 mins each day on a chair. You know it’s false. So don’t be false in your success stories. Be genuine. People will appreciate that more.
Depending on your business, testimonials may be more appropriate. Don’t just wait for someone to send an unsolicited testimonial; actively seek them out. Why not have a questionnaire that is sent out at the conclusion of your service to someone? Ask for it.
Logos of where you have been featured, talked about, or your content has appeared can help establish your brand as one that is reputable. Any one can say their product is great. But if you have been featured elsewhere, then other people besides you are vouching for how good you are.
What Do You Do To Provide Leverage For Your Business?
Let me know in the comments below!